ABOUT ME
Unai Laguarta
01 STUDIES
UNIRM.A. User Experience DesignNov 2025 – Jul 2026 · In progress

A graduate programme focused on the full discipline of UX — from foundational research methods and cognitive psychology to advanced interaction design, usability testing, and accessibility standards. Explores the design of complex digital systems with a strong emphasis on evidence-based decision-making, user-centred methodologies, and the creation of intuitive, inclusive experiences across platforms and devices.

CITM – UPCBachelor's in MultimediaSep 2021 – Jun 2025 · GPA 7.14

A four-year multidisciplinary degree covering the full spectrum of digital and visual communication: UX/UI design, graphic design, branding, typography, audiovisual production, photography, and front-end development. The programme bridges creative and technical disciplines — building both aesthetic sensibility and systems thinking. Included hands-on project work across real briefs, design sprints, and cross-functional team collaboration from the first year.

GoogleGoogle UX Design Certificate2025

An industry-aligned certification covering the complete UX process: design thinking, empathy mapping, user research, information architecture, wireframing, prototyping, and usability testing. Practical training structured around real-world projects using Figma, with a focus on building a professional-grade design portfolio and entry-level UX workflows.

02 EXPERIENCE
bigDUX / HMI Designer — Industrial Systems1 month · MAR 2026 – PRESENT

Research and UX design for industrial machine interfaces and automotive systems. Responsibilities include benchmarking existing interfaces, synthesising user insights, and producing design reports and visual outputs. Work spans both early-stage research and concrete design deliverables.

UX ResearchHMI DesignInteraction DesignBenchmarkingIndustrial UX
AkkodisAutomotive HMI Validator3 months · JAN 2026 – PRESENT

HMI validation for Cupra and SEAT digital cockpits. Ensuring the quality and consistency of UI implementation and user interaction across automotive infotainment and instrument cluster systems. Embedded within an automotive engineering environment working directly with OEM product teams.

HMI ValidationAutomotive UXCockpit DesignQuality AssuranceSEATCupra
CUPRAUX/UI Designer — Gamified Mobility1 year · NOV 2023 – OCT 2024

End-to-end design of gamification concepts for connected and intelligent vehicles. Built immersive VR experiences using Unity — from concept through interactive prototyping. Worked within an agile, multidisciplinary team of developers, designers, and engineers. Qualified for Phase 2 of the Cupra Gamified Car challenge: sole designer on a year-long project involving user-centred narrative design, UX strategy, and real-time 3D environments.

UX DesignInteraction DesignGamificationVR PrototypingUnityAgileProduct DesignAutomotive UX
CITM & UPCGraphic Designer8 months · OCT 2024 – MAY 2025

Designed visual content for institutional social media, events, and promotional campaigns. Developed visual identities, posters, websites, and brochures. Maintained a cohesive visual language across both CITM and UPC communications.

Graphic DesignBrandingVisual IdentityEditorial DesignSocial Media
CUPRACupra Creation Workshop5 months · SEP 2023 – JAN 2024

Prototyping of apps and web pages within the CUPRA design environment. Exploration of graphic materials, corporate identity concepts, and branding exercises in an automotive context.

PrototypingUI DesignBrandingAutomotiveFigma
03 ACHIEVEMENTS
2025

ACCIÓ! Post-Production & VFX Awards

Watch

Post-Production + Sound/Music for short film · UPC

2024–25

Pixel Awards, 5th Edition — CITM

Best Graphic Design (Babeblack) + Best Photography (Llum) · Double winner in the same edition

2023–24

Cupra Gamified Car

Qualified for Phase 2 · Sole designer on a year-long, end-to-end UX and VR project with an agile team

2022–23

With Honors in Graphic Design

CITM / UPC

2023

Pixel Awards, 3rd Edition — CITM

Best Graphic Design · Exòtic Animals Posters

2019

Repte Emprèn, Edu Caixa

Finalist team · VI Edition of the Entrepreneurship Challenge Award

04 SOFTWARE
Design & UI
FigmaAdobe IllustratorAdobe PhotoshopFramer
Prototyping & Immersive
Figma (interactive)Unity (VR / real-time 3D)
Development
HTMLCSSJavaScriptReactNext.jsFlutter
AI Tools
ClaudeNanobananaPerplexityGemini
Research & Process
MazeFigJamNotion

Designingexperiences,not justinterfaces.